The Advantages of Gift Cards

Many shopping stores and other merchants out there still don’t use gift cards. This is probably they don’t know the advantages of using these gift cards or gift certificates. Most of the industries have cut-throat competition and staying at the top can be quite a tricky affair. This is one of the things that gift cards can assist with. In this article, we are going to take a look at the advantages of gift cards.

The Advantages of Gift Cards

The Advantages of Gift Cards

Attract New Customers

Gift cards are a great way of attracting people that wouldn’t usually shop in your store to come and take a look, and even make additional purchases.

Increase Brand Awareness

One of the best ways of increasing your brand awareness is by letting the logo of the gift card match that of your store. Remember, this gift card will be given to someone else as a gift, and that means that your brand will automatically market itself.

Improve Sales

Gift cards can be set to certain amounts, but the catch is that the person with it usually ends up spending more. They will also usually go for something that costs slightly more than the value of the gift card.

Reduce Fraud

When shopping with electronic gift cards, they can also be used to store the remaining balance, reducing the chances of cash backs. This greatly reduces fraud such as when some people try to make expired returns in exchange for cash.

Getting a Costco Membership for Free

Founded in 1976, Costco is a multinational corporation that provides a number of shopping services through its membership. They have four different membership types, namely Costco Gold Star member, Gold Star Costco, Executive Member, Costco Business Member, and the Costco Business Executive. Below are some ways to get free Costco membership.

  1. Purchasing gas at Costco using the membership and credit card is a great way for saving towards your membership.
  2. Leverage on the refund policy offered to Costco members, where they can get a full membership refund fee when not satisfied.
  3. Purchasing movie tickets and snacks at Costco membership outlets. There are even some companies such as Netflix that can pay you to watch certain movies.
  4. Inquire if there might be free Costco membership, which has worked for some members.
  5. Go for products with the Costco Kirkland signature brand.
  6. Purchase Costco gift cards and save up to 35%.
  7. Use Costco gift cards at Costco stores, saving money on items.
  8. Make use of the “Price Protection” for Costco products, whereby if within a short time, the price drops, you present your receipt and get a refund.
  9. Make use of your Costco membership when purchasing tires from Costco.
  10. Eat at Costco food courts.
  11. Shop at
  12. Keep an eye out for the “instant” Costco coupons by getting the monthly coupon book, or looking out for coupon receipts.
  13. Don’t get overwhelmed by the things at the Costco stores, stick to your shopping list.
  14. When shopping at the Costco stores, use the Ibotta app and you could get rebates or cash backs.

Shop for your wine at Costco and using the Costco membership.


Gift cards and memberships are some of the best ways to save money when shopping. The Costco gift card is one that you might want to get seeing that it has numerous benefits and can even be used to finance its membership, as we have seen above.